Principles of Animation
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March 18, 2025

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Animation is an art form that has evolved significantly over the years, but its fundamental principles have remained consistent. These principles were first introduced by Walt Disney animators Ollie Johnston and Frank Thomas in their 1981 book The Illusion of Life: Disney Animation. Since then, they have become the foundational building blocks for creating fluid, believable, and engaging animated content.

In this article, we’ll break down each of the 12 principles of animation, explain their importance, and provide real-world examples to help you understand how they work in practice. Whether you’re an aspiring animator or someone who loves animated films, these principles will give you a deeper appreciation for the artistry behind animation.

1. Squash and Stretch

What is Squash and Stretch?

Squash and stretch is arguably the most important principle in animation. It refers to the deformation of an object or character in response to movement, emphasizing weight, volume, and flexibility. The idea is to exaggerate the object’s shape in a way that makes it appear more dynamic and alive.

Example of Squash and Stretch

Think of a bouncing ball. As the ball hits the ground, it squashes down, and as it bounces back up, it stretches in the opposite direction. This exaggeration gives the ball a sense of weight and elasticity.

In character animation, this principle is used to convey emotions. For instance, when a character laughs, their face may stretch upward with their cheeks and eyes widening, then squash together when they stop laughing.

Importance in Animation

Squash and stretch brings life to otherwise rigid characters and objects. It helps to exaggerate movements, making the animation feel more fluid and natural. Without this principle, animations would appear stiff and mechanical.

2. Anticipation

What is Anticipation?

Anticipation is the preparatory movement that occurs before a character performs an action. It builds expectation in the viewer and gives them a sense of what’s coming next. This helps to make the animation more believable and allows the audience to follow the action more easily.

Example of Anticipation

A classic example of anticipation is a character about to leap off a platform. Before they jump, they bend their knees and crouch down, which gives the viewer a cue that a jump is coming. This anticipatory movement adds excitement and prepares the viewer for the action.

Importance in Animation

Anticipation not only helps guide the viewer’s eye, but it also makes movements more readable. Without anticipation, actions can feel abrupt or jarring. It also builds tension, making the eventual action more impactful.

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3. Staging

What is Staging?

Staging in animation is the art of presenting an idea or action in a way that is clear, interesting, and easy to follow. It’s about focusing the viewer’s attention on the most important aspects of a scene.

Example of Staging

In a fight scene, you might position characters so that they are framed against a dramatic background or in positions that highlight the action. For instance, a character about to throw a punch might be framed from below, making them appear larger and more menacing.

In character animation, staging is also used to convey emotion or focus on important details. If a character is sad, you might stage them in a dimly lit room, slumped over in a corner, so the audience can immediately understand their emotional state.

Importance in Animation

Good staging helps direct the viewer’s attention to the key action or idea. It also ensures that important elements of the animation are not lost or confusing. Staging is fundamental to storytelling in animation, as it helps to communicate the tone, emotion, and purpose of a scene.

4. Straight Ahead Action and Pose to Pose

What is Straight Ahead Action and Pose to Pose?

These two approaches refer to different methods of creating animation. Straight ahead action involves animating the scene frame by frame from start to finish, while pose to pose involves creating key poses first and then filling in the in-between frames.

Example of Straight Ahead Action

Straight ahead action is often used in action-packed or chaotic sequences. Think of a fast-moving chase scene where characters’ movements are unpredictable, requiring spontaneous and continuous animation.

Example of Pose to Pose

Pose to pose is ideal for scenes where the action needs to be more controlled and structured. For example, if a character is slowly walking through a room, you would create the key poses for the start and end of the walk, then fill in the in-betweens.

Importance in Animation

Both methods have their place. Straight ahead action gives fluidity and unpredictability, while pose to pose provides structure and control. Understanding when to use each technique is essential for creating animations that balance dynamism with clarity.

5. Follow Through and Overlapping Action

What is Follow Through and Overlapping Action?

Follow through refers to the way different parts of a character or object continue moving after the main action has stopped. Overlapping action is when different parts of the body move at different times.

Example of Follow Through and Overlapping Action

In a character’s running sequence, their hair and clothes may continue to move after their legs have stopped. If they stop abruptly, their body might still sway slightly due to momentum. Similarly, in a walk cycle, the arms and legs do not move simultaneously, creating an organic, overlapping movement.

Importance in Animation

These principles make actions look more natural. They help to convey momentum, weight, and the organic nature of the world around us. Without follow through and overlapping action, movements can seem stiff and unnatural.

6. Slow In and Slow Out

What is Slow In and Slow Out?

Slow in and slow out refers to the gradual acceleration and deceleration of an action. It’s the principle that things don’t start or stop instantly but rather ease in and out of movements.

Example of Slow In and Slow Out

Imagine a car accelerating. At first, the car moves slowly, then gradually picks up speed. When it stops, it decelerates in the same gradual manner.

In animation, this principle is applied to any action, whether it’s a character walking, a ball bouncing, or a car driving. The character or object will begin slowly, gain speed, and then slow down at the end.

Importance in Animation

Slow in and slow out adds a layer of realism to the animation. It helps movements feel more natural and fluid, preventing actions from feeling mechanical or abrupt.

7. Arcs

What is an Arc?

Most natural movement follows an arc, such as the swinging of a pendulum or the way a thrown object follows a curved path. An arc in animation refers to the curved trajectory of a moving object or character.

Example of Arcs

When a character swings their arm, the motion will follow a smooth, curved arc. Similarly, when a character jumps, they will follow a curved arc as they rise and fall through the air.

Importance in Animation

Arcs make movements appear more natural. Most movements in real life, whether human or object-based, follow a curved path. Using arcs in animation helps make actions smoother and more believable.

8. Secondary Action

What is Secondary Action?

Secondary action refers to additional movements that support the primary action. These smaller actions help bring more life and depth to a scene.

Example of Secondary Action

If a character is running, their arms and legs move in a primary action, but secondary actions like their hair bouncing, clothes fluttering, or facial expressions shifting all add to the overall effect, making the character’s motion feel more dynamic.

Importance in Animation

Secondary actions enhance the realism and emotional impact of an animation. They enrich the scene without overshadowing the main action, adding layers to the overall experience.

9. Timing

What is Timing?

Timing refers to how long an action takes to complete. It’s about controlling the speed and rhythm of movement, which impacts how the action feels.

Example of Timing

A punch thrown slowly will feel weak and unconvincing, whereas a fast punch will feel sharp and powerful. Similarly, a character moving slowly through a scene conveys a different emotional tone compared to one moving quickly.

Importance in Animation

Good timing is essential for making actions feel right. It helps to establish the emotional tone and makes movements feel grounded in reality. Without proper timing, animations can seem off or difficult to follow.

10. Exaggeration

What is Exaggeration?

Exaggeration is the art of pushing movements and expressions beyond the norm to create stronger, more vivid effects.

Example of Exaggeration

In a comedic scene, if a character is shocked, their eyes may bulge out, and their body may stretch or squish unnaturally. This exaggeration makes the reaction more entertaining and noticeable.

Importance in Animation

Exaggeration brings energy and humor to animation. It helps to communicate emotions clearly and creates more impactful, memorable actions.

11. Solid Drawing

What is Solid Drawing?

Solid drawing refers to the principle of creating characters and objects that feel three-dimensional and grounded in space. This involves understanding anatomy, weight, and balance.

Example of Solid Drawing

In a character animation, the character’s body should look consistent from different angles, and the lighting should reflect their volume and form. A well-drawn character will not look flat or disconnected from their environment.

Importance in Animation

Solid drawing gives characters and objects a sense of realism and weight. It allows animators to create believable characters that move and interact with their environments in a consistent, logical way.

12. Appeal

What is Appeal?

Appeal refers to the visual charm and likability of a character or scene. A character with appeal is one that is interesting, engaging, and pleasant to look at.

Example of Appeal

Think of beloved characters like Mickey Mouse or SpongeBob SquarePants. Their designs are simple, but they exude personality and charm through their expressions and movement.

Importance in Animation

Appeal is key to creating memorable characters that connect with audiences. It helps to make characters feel engaging and relatable, ensuring that viewers form an emotional connection with the animation.

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Frame Makerzzz: Bringing Your Animation Vision to Life

At Frame Makerzzz, we believe that great animation is not just about creating moving images; it’s about creating an experience that resonates with viewers on an emotional level. By applying the 12 principles of animation, we ensure that every project we work on is not only visually captivating but also rich in character and storytelling. From the initial concept to the final render, our team works meticulously to bring the nuances of timing, exaggeration, and appeal into every frame, ensuring that your vision is brought to life with the highest level of artistry and craftsmanship.

Whether you’re working on an animated series, a short film, or a promotional animation, the principles of animation serve as the backbone of our creative process. At Frame Makerzzz, we recognize that understanding and applying these principles isn’t just about technical proficiency—it’s about infusing personality and life into your project. We take pride in making every character’s movement intentional and every scene purposeful, ensuring that each animation we create has a lasting impact and holds the viewer’s attention from start to finish.

If you’re ready to bring your animation ideas to life, Frame Makerzzz is here to turn your vision into reality. We combine our deep understanding of the 12 principles with years of experience in the industry to craft animations that are not only technically proficient but also emotionally engaging. From the first sketch to the final cut, we’re committed to making your project stand out in an increasingly competitive digital world. Contact us today to start creating your next masterpiece!

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Written by

Jayant Batra, Founder and Director of Framemakerzzz, the innovative animation and video production studio. He loves animation at heart, he has the expertise and experience of over 12 years in creating eye-appealing explainer videos. Beyond the world of animation, Jayant is an avid explorer, traversing vivid and new places. He enjoys blending his passion for innovation with the latest advancements in tech.

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