So, you’re thinking about creating a promotional video? Great choice! But if you’re sitting there wondering, “How do I make a promotional video for my business? How long should it be? What should I even include? And seriously, what makes a promo video good?”—don’t worry, you’re not alone. We’ve all been there! 

At Frame Makerzzz, we’ve made countless short promotional services for corporates or brands (both big and small) to answer these exact questions and turn their ideas into videos that not only look amazing but also get results. Ready to dive in and create something awesome? Let’s get started! 

What Exactly is a Promo Video?

A promo video (short for promotional video) is a piece of content designed to promote a specific product, service, or event. Whether it’s introducing a new product, announcing a sale, or simply boosting brand awareness, a well-made promo video quickly captures viewers’ attention and engagingly communicates your message. 

Promotional videos often focus on a company’s core message and values or can be used to highlight new offers, deals, or time-sensitive information. At Frame Makerzzz, we specialize in creating corporate promotional videos that do more than just look good. We help you tell your company’s story in a way that connects with your audience. 

When To Use a Promo Video? 

Now that you know what a promotional video is, when should you use one? There’s never a bad time to use promotional videos! Whether it’s launching a new product, announcing a special sale, or building hype for an upcoming event, promo videos can work wonders.

For example, when Amazon wanted to promote their “Great Indian Sale“, Frame Makerzzz stepped in to create a short animated promo video that hit all the right notes. The animation was vibrant, catchy, and packed with exciting visuals, making sure the audience stayed hooked from the first second. The video featured the sale’s start and end dates, and even teased the audience into downloading the app by using a catchphrase, “Bade Bade Brands Pe, Badi Badi Badi Deals“—all in under 40 seconds! This type of short promotional video proved to be a massive hit, driving traffic to Amazon’s Great Indian Sale and boosting customer engagement. 

So, when should you use a promo video? Anytime you want to: 

• Promote a sale or event 

• Introduce a new product or service.

• Announce exciting business updates.

• Tease an upcoming service or feature.

With the right promo, you can spark curiosity and drive action—just like we did with Amazon’s “Great Indian Sale”! 

Selecting the Perfect Promo Video Type: 

So, you’ve decided to create a promo video, but which one? There are plenty of options to choose from. Here are the big ones: 

• Product Demos: 

Show off that awesome gadget or service in action. 

• Brand Story Videos: 

Share your journey, your values, and what makes you you. 

• Event Promos: 

Got a big event coming up? Get people excited with a promo. 

• Testimonial Videos: 

Let your happy customers do the talking for you. (Social proof, baby!) 

• Explainer Videos: 

Simplify a complex concept or process engagingly. 

• Corporate Promotional Videos: 

Highlight what your business does best and why people should care. 

No matter the type, short promotional videos can work wonders when it comes to grabbing attention and driving engagement. 

What Makes a Promo Video Unforgettable?

A good promo video has that secret element. It’s not just about looking flashy; it’s about memorably delivering value. 

Best Practices for Creating a Promo Video:  

• Give Viewers a Sneak Peek: 

Your promo video’s objective is to create a buzz for your product in a total of 30-90 seconds! (Like a teaser to a movie!) It should make your audience want to engage with your product or service. Add a cliffhanger or hook that leaves them wanting more. 

• Keep Your Eyes on the Prize: 

If promoting an event, focus solely on it! Highlight exciting experiences, guest appearances, and essential details like the date. Nail these points to get your audience buzzing. 

• Visuals That Wow: 

Graphics can make or break your video. Use eye-catching titles and clear visuals for discount codes or event details. These visual cues ensure viewers remember what’s important! 

• Mix It Up for Social Media: 

Don’t stop at one version—create multiple edits for different platforms. This keeps your content fresh and engaging, especially for time-sensitive promotions. 

• Beyond Just Discounts: 

Promo videos aren’t just for sales! Tease new products, celebrate milestones, or highlight unique aspects of your business. The possibilities are endless! 

How To Create a Kickass Promo Video?

Here comes the fun part—actually making your promo video! Don’t worry, we’ve got your back. Here’s how you can go from idea to final cut:

• Know Your Why and Who:  

Before diving in, clarify what you want your promo video to achieve. Is it leads, sales, or just getting your name out there? Also, think about who will be watching. Are they professionals, teens, or dog lovers? Customise your message to their tastes and interests. 

• Write a Script That Pops: 

Keep it short, sweet, and full of personality. Get to the point fast and don’t drag it out. Less is more!

• Choose Your Style: 

Will this be live-action or animated? (By the way, we’re experts in both 2D and 3D animation, just saying.)

• Storyboard Your Ideas: 

Sketch out the key scenes of your video. This will help you visualize the flow and ensure you cover all your important points.

• Film with Flair: 

Quality matters. Get a pro team to ensure your video looks top-notch.

• Edit Like a Pro: 

Add the music, polish the cuts, and throw in some cool effects—this is where your video really comes to life.

• Share it Everywhere: 

Now that your video is ready to go, blast it out on all your platforms—social media, your website, and email newsletters. The more eyes on it, the better! 

• Call in the Professionals: 

If this sounds like a lot, don’t worry! Consider hiring professionals who specialize in video production (hint: Frame Makerzzz) to take care of everything from concept to final cut. 

Stand Out from the Crowd—Create Your Promo Video with Us!

Creating the perfect promo video may seem simple, but nailing it can be a challenge. A well-crafted video can significantly boost revenue for businesses of all sizes, so don’t compromise on quality. Promotional videos not only serve a clear purpose but also enhance your brand identity and voice. Striking the right balance is crucial for your promotion—and your brand—to truly shine.

If you’re looking for a professional touch, Frame Makerzzz is the partner you need. With our experience working with renowned brands, we’ve mastered the art of creating engaging corporate promotional videos. Let’s connect! Schedule a call with us today, and together, we’ll develop a tailored plan to ensure your success.