Years
Experience
Let’s take a look at some statistics that will further prove that advertisements are a crucial element in the marketing strategy of any business:
Brands can create multiple ad films for various purposes. Following are a few to name:
A longer-form video or television advertisement acts as a stand-alone program to pitch a good or service with a call to action. Do you remember those long Naaptol ads on TV selling products ranging from home decor to apparel to toys to kitchen appliances? Usually, TV channels air these infomercials after midnight as an additional source of income by selling ad space.
Did you know 61.5% of India's internet user base used at least one social media platform in January 2024? India's advertising sector has shifted digitally with the rise in smartphone and internet users. Social media ads are expected to be 30% of the total advertising expenditure (Rs. 8,757 crore or US$1.05 billion). They are a subset of digital advertising. Spotify India's 'There's a Playlist for That' campaign is one of India's best examples of social media ads.
It is a video explicitly used to promote a specific marketing initiative, sale, or event. One of the best examples is Nike's "Dream Crazy" campaign. In this video, Nike, which has long been known for its inspirational and emotionally charged promotional videos, encouraged audiences to dream big and push beyond limits, irrespective of societal expectations or norms.
Companies commonly produce them to promote their products, services, or brands to potential customers or investors. They are around 5-10 minutes in duration. One of the most brilliant examples of corporate videos is Pepsi's blind taste test campaign, executed by Alma DDB Miami, aimed to showcase consumer preferences between Pepsi and competitors, with customers shown to be choosing Pepsi over any other competitor, garnered attention for its engaging methodology and insightful market research.
It is a short, animated, brand-oriented video that promotes a company, product, or service. It can improve brand reach and create a buzz within 30-45 seconds using television or digital ad broadcasts. How can we forget Android's memorable animated commercial that joined the social conversation about bullying and built brand affinity? Their video inspires courage, compassion, and connection, building value for this global brand.
These are the most common type of ad film and are typically 30 seconds to 2 minutes long. They promote a product or service and usually air on television. TV commercials are short 30-second to 1-minute commercials that air during commercial breaks. Do you remember the infectious jingle "Umeedon Wali Dhoop, Sunshine Wali Asha" by Coca-Cola? This television commercial quenched our thirst and filled us with hope and optimism.
When you decide to create an Ad Film with us, we invite you to discuss the expected deliverables. This discussion is also necessary to develop a concept, the message you want to convey to your audience, and the brand story. The process includes brainstorming, customer research, competitive analysis, prototyping, marketing strategy, test marketing, and results analysis.
Now that we know what you want, our talented scriptwriters shall begin with writing the script. For the advert to reach your target audience on television or online, we ensure the script is compelling enough to hook your audience right from the start. As we brainstorm your script’s ideas, the first draft is prepared. After reaching a refined script version, we add a call to action (CTA) that starts with a powerful command verb. Scriptwriting ensures your ad captivates the audience and delivers the intended message.
The pre-production stage also includes storyboarding, which is based on the visualization written by the creative director. A storyboard can be considered the first rough visuals of the ad film. Our storyboard artists will sit down to create sketches that will help define the path and shots of the video to be produced.
Once everything is finalized in the pre-production stage, we swiftly move to the “Production Phase”. Here, the approved storyboard is handed over to our highly creative and talented production team, which handles all aspects of production, including casting, location scouting, set design, cinematography, lighting, and sound, to bring the ad film to life.
After the production process is completed, we hand over the film to our talented editors, who work meticulously to edit the footage. Our skilled editors carefully review the full video and make any necessary adjustments. Then, we add any necessary sound effects and background music. We also include any last-minute changes you may have to create a cohesive and impactful ad film that matches your vision and objectives.
Once the ad film is approved, we deliver the final version in the desired format, ready for distribution across various platforms, including TV, social media, and online advertising.
We begin by thoroughly understanding your brand, story, values, target audience, and marketing objectives. Our team collaborates with the client to analyze, define goals, and create viable solutions to make the perfect blueprint for you.
Our creative team brainstorms ideas and develops concepts that resonate with the target audience, keeping in mind the brand's messaging and desired emotional impact. This process involves a brief understanding of the concept, the message, and the brand story, which helps us develop a rough road map of what lies ahead.
Once the concept is finalized, our team of skilled scriptwriters works their magic to write a compelling script that outlines the scenes, dialogue, and actions. A great script helps to effectively convey the brand's message, ensuring it is clear, concise, engaging, and vibes with the target audience.
Based on your project brief, we will develop a visual blueprint and establish a connection with the story. Our storyboard artists will then sit down to create visual representations of each shot in the script, mapping out the flow of the story and visual elements.
Once the script and storyline are finalized, our team uses critical analysis, instinct, and good timing to find the best possible talent for the roles and present these choices to the directors and producers, who then make their final casting decisions.
Then, our team heads out to scout the potential locations to give the team planning the shoot the information they need to schedule the day, plan equipment, and book any necessary permits, insurance, external vendors, etc.
After a few potential locations are shortlisted, relevant creative team members travel to the locations for recce (assessing the conditions in the days before the actual shoot) to determine their suitability for shooting the ad film and any potential problems that may arise during production.
Once the location is finalized, our set designers move on to designing, planning, and building the set or preparing the area to match the visual and tactile spaces where characters interact, and events occur according to the script.
Then, we move on to the actual shooting of the ad film, where the scenes are recorded on set, according to the script and storyboard, with the help of the director, who guides the actors and crew to achieve the desired performances and shots, and the cinematographer, who captures visually appealing and effective shots using camera techniques, lighting, and composition.
Once the ad film is shot, a rough cut is ready, which will then be edited to create something that leaves an emotional impact on your target audience and convinces them to buy into the brand/product/service being advertised. Some aspects of filming may be added, such as voiceover, pick-up shots, ADR, special effects, music, and sound effects, to make the final cut of the ad.
Once the final cut of the ad film is ready post-editing, it is then presented to the client to review and provide any feedback so that any changes can be made to the client’s satisfaction before distribution.
The last step in this process is the final delivery of the approved version of the ad film in the desired formats for distribution across various media platforms, including TV, social media, and online advertising.
We use the most cutting-edge equipment in the industry to meet the client’s requirements regarding the video. Our range includes the best cameras supported by all required equipment and a few of our preferred software are Adobe Premiere Pro, Final Cut Pro, etc.
With over 3000 minutes of video production experience in different domains, Frame Makerzzz is one of Mumbai’s best ad film production houses. We understand that various brands have different agendas; hence, we produce ads specifically customized to your expectations and requirements. We are a proud end-to-end ad film production house, having almost everything in-house and under one roof. We’re dedicated to creating top-notch ad films while staying within budget. We aim to create an ad that effectively delivers your brand message to your target audiences and achieves exceptional results.
Who can forget Ambuja Cement’s iconic ‘Bhaiya, ye deewaar toot-ti kyun nahi hain’? In this ad-mad digital world, where most viewers see ads as a giant wave of obstruction to their web surfing experience, we need great ad filmmakers who also excel at storytelling because great stories become embedded within the viewers’ minds. Ad films are a branding tool with the power to help businesses reach their target audiences more effectively. By creating an emotional connection with viewers, ad films can persuade them to take action and buy your product or service.
If you’re considering using ad films for your business, please call +91 8879591461 or email info@framemakerzzz.com.
We at Frame Makerzzz take great pride in our eye for detail and produce high quality explainer videos by following the process religiously. Here are a few of the qualities that distinguish us from our competitors and set us apart:
We at Frame Makerzzz follow a very straightforward 3 step process for our clients to understand easily, which also helps us produce impeccable explainer videos.
To create visually appealing and engaging explainer videos, we pay very close attention to detail. Hence, at every stage, we monitor the progress very carefully before moving on to the next stage. We make sure every thought blends seamlessly.
Every client and industry has its own specific needs and we understand that very well. To ensure that the impact of your explainer video is maximum and conveys the message clearly, we customize explainer videos as per your specific needs. We make sure our clients are involved in the process at every stage to avoid any last minute surprises.
With an excellent and creative team by our side, we regularly produce explainer videos of the highest standards using cutting edge tools. We also know great storytelling plays a vital role in taking your explainer video one step ahead
Numerous organizations, big and small, have already benefited from the explainer videos produced by Frame Makerzzz. We surpass industry standards by providing exceptional video production quality, paying attention to detail, and understanding our clients' goals.
We at Frame Makerzzz aim to produce explainer videos that make our clients stand out in the digital clutter with the power of creative storytelling and technical expertise. Our commitment to high quality, customer satisfaction, and track record with companies like TATA, IIFL, Amazon India, LIC, ICICI, JSW, AT&T, etc., you can rest assured that your message will be out in the market as you want it, along with your focused business goals achievement.
As the leading ad film production house in Mumbai, Frame Makerzzz has successfully partnered with businesses like Omtex, Danj, Livin Greens, N Anthem, Khanna Jewellers, Ayushakti, and ARL Tyres to bring brand stories to life and make a meaningful impact in advertising. Our clients have reported a spike in their conversations of 80% since adding engaging videos to their marketing efforts.
Great experience working with team at Frame Makerzzz. Quality was amazing couldn’t expect more in such pocket friendly budget. Anyone looking for amazing brand videos or explainer videos within their budget must go with Frame Makerzzz.
Frame Makerzzz have been a great support for us. We opted for animated videos and explainer video services. I would like to rate their professionalism and commitment 10/10. Support team was always there to resolve any issues we had. We will definitely use your services again.
It was amazing experience working with Frame Makerzzz Media Pvt. Ltd. and got to learn a lot working with the organization.
Committed service, guidance. Value for money. Best in the industry. I really appreciate their efforts of each project. Keep it up guys. All the Best
A studio with highly creative and professional team which cater to your requirement effectively. The creative suggestions from the team helped me get the amazing output for my work and timely updates kept me satisfied as to their delivery commitment. I am looking to connect soon for our future projects.
Very helpful, genuine, great service, amazing with the work, over all a very good experience. Once again thank you Jayant for working on my logo designing and giving me on time
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