Let’s be honest: our attention spans are shorter than a goldfish’s memory these days. With everyone a click away from the next cat video, how can you keep someone’s attention — or even get them to actually listen — long enough to talk about your brand, explain what you do, or demonstrate your product? That’s […]
Ah, social media—where cat videos go viral, memes reign supreme, and everyone’s suddenly a “guru.” But let’s be real, regarding social media marketing, it’s not all likes, shares, and emoji-laden captions. Nope, it’s a battlefield out there, and without a strategy, your brand might end up as just another voice lost in the digital abyss. […]
Are you planning to start the explainer video but need help knowing where to begin? This blog will briefly describe how to start the video journey you explained, including crafting the perfect script for your explainer video. Everything regarding the importance, role, examples, and an explainer video template will be covered in this piece. First, […]
Isn’t it tiring to endlessly browse the internet looking for the perfect background royalty-free music for your explainer and corporate video? Well, you are in luck because we have researched for you to save your time and energy and came up with a list of the top 10 sites for YouTube background royalty-free music for […]
In recent times, the need and demand for animated explainer videos have significantly increased. This is due to its precise method of delivery of the brand’s or business’ message to the desired audience. When the time comes to spreading brand awareness, a 90-second animated explainer video does the best job of attracting potential customers’ interest. […]
In this modern-day era of digital marketing, where competition is fierce, motion graphics explainer videos have become a crucial part of effective visual storytelling. It is no longer just a trend; it has turned into an evolution that satisfies the visual appetite of viewers. As the saying goes, “A picture is worth a thousand words, […]
The last decade has seen a rapid shift in the audience’s way of consuming information. Shorter attention spans, time limitations, and the onslaught of information overload are challenges that businesses need to face head-on using strategic future-focussed plans in place. In the last few years, facts and statistics have pointed toward a future dominated by […]
Did you know that Twitter was the first company to use corporate videos with their audience effectively? It was an engaging video that explained point by point how to use Twitter. It was an instant hit, and companies loved the potential of explainer videos for business. Nowadays, it’s almost considered a cardinal sin not to […]
Introduction We have discussed in detail how explainer videos have made their space in the continuously changing digital world. However, what is the most important and often underestimated part when one is making an explainer video, is the script. Scripts are the foundations of explainer videos and in this blog, we discuss the importance of […]
When designing a marketing campaign, it is important to not only recognize and narrow down one’s TG, but also know the most effective ways to connect with them, and having a strong hold on all the mediums that allow you to do so. Whether it is larger than life bill boards, CGI, banners, newspaper ads, […]
Introduction Which was the last video you saw on the internet that remained with you for days? Mine is the Tata Ad during the festive season. Children collected money by doing small deeds in their houses, and once they had enough, they gifted it to their school bus driver so he could finish his pilgrimage. […]
Introduction: With fleeting attention spans and new algorithms at play on a daily basis, digital marketers and storytellers are required to constantly keep innovating new ways. One of the most powerful tools, visual storytelling has grown exponentially over the past few decades and explainer videos remain its most profitable enterprise. In this blog, we discover […]
