Let’s be honest: our attention spans are shorter than a goldfish’s memory these days. With everyone a click away from the next cat video, how can you keep someone’s attention — or even get them to actually listen — long enough to talk about your brand, explain what you do, or demonstrate your product?

That’s where explainer videos come in. They are the perfect version of your brand’s elevator pitch, but so much less cringey and so much more memorable.

There is a catch, though— not all explainer videos are created the same. Everything from moving graphics to whiteboard animations, there’s a spice for everyone. So get your popcorn (or ice cream) and relax because we’re about to reveal the different types Of explainer videos. 

By the end, you’ll be dying to make your own video, or at least have some good ideas for your next pitch. Roll the tape, guys!   

9 Different Types Of Explainer Videos

Here are the nine different types of explainer videos: –

1. Brand Explainer Videos: Get Your Brand to Take Off, One Story at a Time

Brand explainer videos are your chance to share your story in a way that sticks with people. It’s not just about telling people what you do but why they should care. That storytelling punch counts in a moment where you’re only having a few seconds to make a lasting impression. And guess what? 91% of consumers watch explainer videos before purchasing a brand and 82% of them are compelled to purchase. 

Take Dropbox, for example. Not only was their animated brand explainer video relatable, but it helped them to grow from 0 to 10 million users in just a year. That’s the power of your brand personality taking centre stage! 

2. Service Explainer Videos: Let’s Simplify Things, Shall We?

Service explainer videos are all about putting your service or product across to your customers as something palatable, digestible and, well, perhaps fun. These videos serve as your trusty buddy, and it doesn’t require anyone to be a PhD. to understand your services. 68% of marketers also make service explainer videos to simplify their offerings and 90% claim that it spreads brand awareness. 

Zendesk’s service explainer video got this right. It perfectly demonstrated their Customer Service Software in an easy-to-understand manner. Not only was the video instructive, but it was entertaining and therefore boosted their user engagement.  

3. Product Explainer Videos: Because Words Alone Can’t Do Your Product Justice

To describe a product with words alone is like explaining a sunset to a person who has never seen one, it’s just not the same. Enter product explainer videos. These beauties highlight what your product does, and why it rocks and solves a problem. With 82% of shoppers stating that videos influence purchase decisions, you can’t afford to forget this step. 

For instance, consider Dollar Shave Club. Their now-famous product explainer video was quirky, and hilarious and told you why their razors were worth every dime. And the outcome? Millions of views, massive brand awareness and yes, lots of razor sales. 

4. Induction Explainer Videos: Welcome the Newbies in Style! 

An induction video is not just practical, it’s a form of saying, “Hey, we’re glad you’re here”. They lead them through the culture and the policies and the “how we do things around here” parts— without drowning them in manuals.

Companies such as Google excel in it. Their intro videos are funny and interesting and make employees feel at home. Since induction explainer videos accounted for 60% more employee engagement than companies that only use manuals or slide shows, it’s clear these videos aren’t just for outsiders. 

5. How-To Explainer Videos: Because Who Doesn’t Like a Good Tutorial?

If there’s a learning curve to your product or service, a how-to video is an excellent strategy to assist your audience. How-to explainer videos are like your “instruction manual” come to life, teaching your users how it’s done. They’ll provide your users with easy solutions and gain their loyalty. These videos build trust and authority, and 87% of marketers say how-to videos directly increase sales.

Home Depot is already the master of this art with their DIY How-To videos which advise customers on everything from installing new pipes to painting walls. Their simple, how-to videos have become crowd favourites, which makes the brand stand out from the crowd of other home improvement brands. 

6. Motion Graphics Explainer Videos: Get Movin’ with Innovative Storytelling 

Motion graphics explainer videos are like visual eye candy – they add a zing of excitement to even the dullest concepts. These are favoured by tech companies, as they help explain technical stuff without boring viewers. So it’s no wonder 85% of marketers plan on spending more on videos like these in 2024. 

Slack, for example, presented its app’s features with a motion graphics explainer to facilitate easy onboarding. Clean, innovative motion design helped the complicated functions of Slack to make sense of — which is crucial for a tool that is used by teams across the globe. 

7. Typography Explainer Videos: When Words Move, People Watch 

Who knew words could be so captivating? Kinetic typography explainer videos are animator and effect videos that will bring your message to life through animations and effects to convey your content visually. It’s just the right amount of text and movement. Did you know that kinetic typography videos can increase engagement by 82%, the visual movement gets the user engrossed and glued to the screen.

Spotify has used kinetic typography for a variety of campaigns, most famously on personalized playlists. The animated punch lines kept users interested and more importantly returning. 

Also Read: – How to write an explainer video script

8. Whiteboard Explainer Videos: Classics Never Get Old 

Whiteboard videos are in the original explainer format. They are short and sweet, and they simplify difficult topics in a way that’s entertaining and relatable. The best part? They’re easy and affordable, and you can whip them up in a pinch! Whiteboard explainer videos have a viewer retention rate of up to 80%, making them one of the most interesting types of explainer videos. — That’s a lot of eyes on your content! 

Remember Crazy Egg? Yup, they became one of the most recognisable names in heat mapping with their whiteboard explainer video. In some respects, it just is easier to stay in the basics. 

9. Infographic Explainer Videos: Data Visualization At Its Best 

Let’s be honest, no one loves reading data. But throw that chunky data in an infographic explainer video, and you’ve transformed an average spreadsheet into a masterpiece. This presentation style is perfect for any business that requires to convey a great deal of information — without boring the reader to sleep. 

IBM has learned to master the infographic explainer video so that data-heavy content can be presented easily and interestingly to audiences. 87% of marketers report that infographic videos generated leads and converted sales. Because they simplify complicated information into something fun and readable. 

Also Read: – Why explainer videos are effective

Ready to Get Your Story Explained?

Now that you’ve seen how explainer videos can help your brand make an impression and turn confusion into clarity, why stick to normal? At Frame Makerzzz, we make explainer videos that don’t simply explain but engage, compel, and convert. From sleek product trailers to striking motion graphics, we’ll bring your narrative to life for you and your users.

So why not drop us a line and let us create an explainer video that’ll knock your viewers’ socks off (or at least keep them glued to their screens)? Ready to show & tell? Let’s bring your story to life!