Let’s be honest—ads are everywhere. We see ads on billboards, we see them on Instagram stories, and we see them everywhere we turn. But have you ever thought to yourself what makes certain ads stand out? What draws you in and makes you say, “I need that!”? Whether it’s a music video, an edgy line or an eye-catching image, the best ads know how to engage and convert.

In this blog, we’ll break down product ads into different forms, highlight examples from actual brands that dominated marketing, and reveal how Frame Makerzzz can give you the power to design products that get seen and converted.

What Are Product Ads and Why Do They Matter? 

Product ads are your product’s intro: they tell the world what you’re selling, why it’s amazing, and why people need it. They’re in many forms, from TV ads to Instagram stories, but their goal is the same: get people to listen and engage.

Great product ads are more than selling a product, they reach the audience, appeal to their feelings, and stick with them. They tell a narrative, create trust and most importantly convert viewers into buyers.

10 Amazing Product Ads Types to Increase Your Sales: 

1. Informative Ads: Educate Your Audience

These ads are all about giving your audience the lowdown on your product—what it does and why it’s worth their time. 

Example: Apple’s iPhone ads. Apple knows how to explain what its product does and why you need it (think: camera, performance) quite well. They don’t just sell a phone, they sell an experience. 

Try our explainer videos to make your product’s major features easy to understand and visually compelling. 

2. Emotional Ads: Reaching on a Higher Scale 

Sometimes, an ad doesn’t need to just tell you about a product—it needs to make you feel something. 

Example: Coca-Cola’s holiday ads. The images of Santa and the red trucks just evoke warmth and nostalgia, making a simple soda an expression of holiday cheer. They’re not selling a drink—they’re selling the magic of Christmas. 

Opt for 2D animation or cinematic video production to create heartwarming visuals that tell a story. 

3. Comparative Ads: Showing Why Yours is Better

Such ads make a clear comparison of your product with that of the competitors, explaining why yours is better.

Example: Samsung’s commercials pitting their Galaxy smartphones against iPhones. The focus? Bigger screens, better cameras — basically, everything that iPhones don’t have. It’s direct and gets the message across. 

Use product demo videos to highlight comparisons with crisp, side-by-side visuals.

4. Testimonial Ads: Honest Stories, Honest Impact 

No better way to establish trust than to prove that actual people (or professionals) believe in your product. 

Example: Nike’s celebrity endorsements with players such as Serena Williams and Michael Jordan. They show that the best athletes trust Nike, so if it’s good enough for them, it’s good enough for you. 

Use live-action corporate videos to bring authentic testimonials to life.

5. Product Demo Ads: Show, Don’t Just Tell

When you show how your product works, people can better imagine themselves using it. 

Example: Oreo’s “Twist, Lick, Dunk” campaign. This was not a cookie commercial – it was an experience and everybody wanted to grab an Oreo and join in. 

A step-by-step explainer video works perfectly to bring these playful ideas to life. 

6. Lifestyle Ads: Make Your Product a Part of the Dream 

These ads sell more than just a product; they sell a lifestyle. 

Example: Tesla’s ads (although largely by word of mouth) position their vehicles as being a part of a modern, environmentally conscious way of life. It’s not just about driving a car, it’s driving change. 

3D animation videos can be highly effective for creating lifestyle product ads. 

7. Flash Sales: Letting Urgency Do the Work for You

Flash sale ads are the way to go when you want people to act fast. 

Example: Amazon’s Prime Day ads create urgency by showing limited-time deals, getting people to act fast before they miss out on a huge discount.

Engaging videos with dynamic countdown 2D or 3D animations is ideal for this.

8. Native Ads: Blending in with Content

Native ads feel less like ads and more like regular content—helping you reach your audience without interrupting their experience. 

Example: Instagram sponsored posts that aren’t so obvious and showcase products but are still unintrusive. Brands such as Glossier are experts at this. 

Use casual, short-form social media videos optimized for Instagram and TikTok. 

9. Retargeting Ads: Catching the One Who Got Away

Retargeting ads are also a great way to remind people about your product after they’ve expressed interest but haven’t taken action.

Example: Have you ever browsed a shoe online only to have it follow you on Facebook? That’s retargeting, and it’s an excellent way to turn window shoppers into customers. 

Use animated 2D videos to subtly remind and re-engage your audience.

10. Social Media Ads: Where Your Audience Is 

Social media is where people spend most of their time, so why not meet them there with a compelling ad?

Example: Fenty Beauty’s Instagram campaigns. Rihanna uses influencers and her fans to promote the brand, showcasing real people using the product in real life. It’s authentic, relatable, and highly effective. 

Create vibrant, attention-grabbing social media videos designed for Instagram, Facebook, and YouTube audiences.

How to Select the Right Product Ad for Your Brand and Audience: 

Choosing the right type of ad isn’t a one-size-fits-all approach—it requires understanding your product, audience, and goals. Here’s how you can figure it out: 

• Product Complexity: If your product requires an explanation, try informative or product demo ads. For lifestyle-oriented products, consider using emotional ads or lifestyle ads to show how they fit into your customers’ lives. 

• Target Audience: Who are you targeting? For a younger, tech-savvy audience, social media ads or native ads blend effortlessly with their online habits. For professionals, testimonials or comparative ads may resonate better. 

• Campaign Objective: Looking to establish credibility? Go for testimonial ads. Want to create urgency? Try flash sale ads. 

Frame Makerzzz can guide you through this process, helping create a visually stunning, highly effective video ad custom-made for your product and audience.

Bottom Line: Make Your Product Ad Unforgettable 

A great product ad does more than just tell people about your product—it makes them feel something and motivates them to take action. Whether that’s showing off product features, creating an emotional connection or generating trust, the right ad will take your product to the next level.

Are you ready to make an ad that stops people in their tracks? If you are interested in making a product ad that truly shines, Frame Makerzzz’s experience in creating corporate videos, explainer videos and more can do the trick. Let’s make magic happen!