Have you ever considered how some brands feel like your best friend and some feel like distant family members that you see only during family reunions? Spoiler Alert: You don’t just need a great product—it also takes knowing how to tell your story! Creating an engaging brand story video is like giving your audience a warm embrace—it connects them and makes them keep coming back. 

At Frame Makerzzz, we are your loyal sidekick in brand storytelling success. Let’s step into the world of brand story videos and discover what they are, how to make them, and why you need them ASAP. 

What’s a Brand Story Video?  

So what is a brand story video anyway? It’s a brief, engaging story that presents your company’s vision, values, and eccentric personality. It’s your brand’s Tinder account — there to make an emotional connection, not just show you a product page. But rather than shout “Buy me!” from the rooftops, a brand story video whispers (maybe shouts, in a cool way) “Yeah, we’re pretty cool and here’s why!”  

How to Bring Your Brand Story to Life with a Video?

Obviously, it’s not an overnight task to make a great brand story video. Think of it like making an excellent supper — all you need are the right ingredients and a pinch of love. A good brand story video will help make sure your final product communicates your story as effectively as possible. Here’s how you can create the right brand story video: 

• Identify Your Core Message: 

Before you take the camera out, let’s find out what you want your viewers to remember. Is it sustainability? Your passion for innovation? Whatever it is, this is where you start, because if your message isn’t clear, your video will just be pretty visuals with no soul. 

• Know Your Audience: 

Your audience is key. Are you talking to busy parents, tech geeks, or maybe socially conscious millennials? Knowing who you’re talking to helps us shape the tone and style of the video. Your audience matters just as much as your message. 

• Tell A Story That Feels Real: 

People love stories — particularly those that make them feel something. The right brand story video is an honest, personal narrative, not a sales pitch. Consider Google’s “Year in Search” video. It wasn’t about products but about people’s search was a reflection of collective experiences. At Frame Makerzzz, we find that heart in your story and amplify it. 

• Make It a Visual Feast: 

You might have the most interesting story in the world but without a great look and feel, people will forget your message much faster than you can say “Skip the ad.” Research shows that viewers retain 95% of a message when they watch it on video compared to only 10% when they read it. So, yes—how your video looks is just as important as what it says.  

• Keep it Short and Powerful: 

The attention spans of today’s audience are less than a goldfish’s memory. Ideally, your video should be between 60 to 90 seconds. In fact, according to research by Wyzowl, 68% of people find it easier to learn about new products through short videos. Keep it short and sweet, and keep them coming back for more! 

• End with a CTA: 

Once you’ve wowed your audience with your story, don’t leave them hanging. Give them a gentle push toward what to do next. It could be checking out your site or following you on Instagram. Just make it feel like an invitation, not an order.

Brand Story Video Uses That Boost Engagement:  

Now that you have your amazing brand story video what next? You can use it in so many ways! 

Brand story videos shine on social media, especially Instagram, Facebook, and YouTube where they can earn more shares than cat videos. In fact, according to HubSpot, social media videos have 1200% more shares than text and pictures combined. Talk about going viral! 

Want to increase conversion rates?  Put that brand story video on your home page! According to Unbounce, the addition of a brand story video will increase conversion rates by up to 80%. This is like having a secret weapon in your marketing toolkit. 

Why Your Brand Needs a Story Video? 

You may be thinking “Why do I need to invest in a brand story video?” So, my friend, here’s why: 

Firstly, a brand story video sets you apart from the crowd. It showcases what is distinct about your business, such as that one eccentric thing you always find in thrift shops. It also makes your audience emotionally invested in you and more likely to stand behind you. 

And don’t dismiss complexity. If your product or service is complex, the brand story video takes concepts and breaks them down into easy-to-understand visuals, making it as digestible as your favourite meal. 

Also, with attention spans shrinking, videos capture attention faster and retain it longer. The average internet user spends 88% more time on websites with video content, according to Forbes.  

Need a Brand Story Video That Stands Out? We’re Here to Help! 

When it comes to making a brand story video, Frame Makerzzz is not another video agency; we are the storytellers that give life to your brand personality. Our team has mastered the art of creative and strategic collaboration to make sure every brand story video we produce hits that delicate spot between emotional and informative. 

What sets us apart?  It’s not only our advanced technology or the smooth animations we create (which are impressive if we do say so ourselves). It’s our approach to storytelling. We think that every brand has a soul, a voice, and a personality, and it’s our role to make sure these qualities pop out in every second of your video. We deeply dive into your brand’s personality, values, and objectives so that every second of the video feels authentic to your target audience. 

Here’s the twist — your audience gets bombarded with content every single day. So how do you cut through all the noise? By creating a brand story that resonates with your audience. Our expertise in corporate videos, 2D and 3D animation, and influencer marketing allows us to adapt to your brand and reach your ideal clients on all platforms. 

In a nutshell, we don’t just make videos, we make experiences. We make emotional connections between your brand and your target audience so that your narrative isn’t just seen but felt, shared and recalled. 

Contact us today to begin the visual journey of your brand! Let’s magically transform your tale!