In this modern-day era of digital marketing, where competition is fierce, motion graphics explainer videos have become a crucial part of effective visual storytelling. It is no longer just a trend; it has turned into an evolution that satisfies the visual appetite of viewers.

As the saying goes, “A picture is worth a thousand words, a video is worth a million”. Video content with motion graphics goes beyond just visuals; it creates storylines that connect to the audiences emotionally. With the audience’s attention spans dwindling day by day, motion graphics videos can help your business catch the viewer’s attention. Viewers will undoubtedly have a richer experience and get engaged better with the use of motion graphics in explainer videos.

By engaging audiences with beautiful animations and powerful stories, explainer videos with motion graphics help brands share their story, reach people in a variety of ways, and interactively present their message. Motion graphics are a fantastic tool for any brand or business. With the help of motion graphics, a brand can make its content the most shareable on multiple channels. In this blog, we are going to present 10 free Motion Graphics Explainer Video Software options that will help you.

Importance Of Motion Graphics In Explainer Video: 

Below are some interesting statistics regarding the boom of video content published and promoted by businesses:

• As of January 2024, more than 720k hours of videos were uploaded on just Youtube. That’s almost 30k days in our lives and more than 82 years.
•  85% of customers are demanding more video content from brands.
•  Explainer videos are 64% more likely to convert a visitor than text alone. And in some instances, explainer videos have improved lead generation by 403%.
•  Motion graphics explainer videos have been shown to increase conversion rates by 20% on average, according to Unbounce.
•  Motion graphic content is shared 1200% more than text and images combined.
•  According to several studies, video content with motion graphics receives a 20% higher engagement rate in comparison to static images.

Isn’t that wild? This proves that motion graphics explainer videos are helping businesses get customers.

Motion Graphics Explainer Videos, also known as infographic videos, are utilized in place of animated characters for professional, moving graphics. They are not always character-driven or based on a story. They mostly represent animated abstract shapes and forms such as logos.

These videos give moments to graphics, wherein the graphics will morph and change into a new scene. Following are some of the reasons why motion graphics are important in explainer videos:

• It makes complex topics easy to explain and understand. 
•  It can help brands to look less cartoony and more professional. 
•  It is easier to create in comparison to animated videos which need hours for creating characters, rigging them, etc. 
•  It helps businesses and brands stay within their limited budget. 
•  It helps brands stand out in an overcrowded sea of competitors. 
•  It can help brands increase their audience reach, which increases lead conversion rates, which ultimately leads to an increase in sales. 

Also Read: – 7 Effective Reasons Of Explainer Videos for Business Your video marketing strategy needs the best tools and software to create branded animated explainers. In 2024, there are a lot of free motion graphics explainer video software available, which allow creators to add engagement to their projects. Below are some of the best options: 

Top 10 Free Motion Graphics Explainer Video Software: 

Here are the list of top 10 free motion graphics explainer video software options for you to explore:

1. Blender: 

Blender is one of the best, open-sourced, free motion graphics explainer video software with an in-built video editor. It is used across multiple industries to create motion graphic explainer videos. It can output some incredibly high-resolution images, which can be used for motion graphics. Due to the graph editor making it easy to make smooth transitions and add interesting effects, it is an excellent choice for creating motion graphics explainer videos. Blender has a highly intuitive interface and is compatible with Android, iOS, Windows, macOS, and Linux.

2. HitFilm Express: 

HitFilm Express is a free motion graphics, video editing, and VFX software that offers a dedicated set of tools for motion graphics creation. Its user-friendly interface and extensive effects library make it a great choice for aspiring motion graphic artists. It can be used to create dynamic edits and achieve seamless transitions.  It has a built-in library of professional stock music, footage, sound effects, and templates. It is widely used by motion graphics artists, motion designers, and YouTubers looking to create their visuals.

3. DaVinci Resolve: 

DaVinci Resolve is a free-to-use motion graphics explainer video software that combines editing, colour correction, visual effects, motion graphics, and audio post-production all in one software tool! Its interface is quick to learn and easy for beginners, yet powerful for professionals. It enables you to work faster and at a higher quality because you don’t have to learn multiple apps or switch software for different tasks and meet tight deadlines. It uses machine learning to enable powerful new features such as facial recognition, speed warp, and much more. Users can create stunning visual effects, animations, and motion graphics within the same interface by using its Fusion module, which has hundreds of 2D and 3D tools for visual effects and motion graphics.

4. Natron: 

Natron is a free and open-source compositing software. It enables users to create intricate motion graphics and visual effects. It supports various media formats and offers a node-based workflow for flexible editing. It can help to create animated motion graphics by adding keyframing to any effect, image, or video clip. It enables importing and animating graphics designed in other programs like Krita, GIMP, and Inkscape. It supports 4K resolution and high rates and offers a variety of export presets and video formats to choose from. It runs on all versions of Windows, Linux, and Mac.

5. Synfig Studio: 

Synfig Studio specializes in 2D vector-based animation and allows for the creation of complex motion graphics through its bone system and various layer types. It is the most detailed explainer video tool interface to work with. For creators familiar with Adobe Suite, it is easier to navigate through Synfig Studio as it has similar functions, like brushes, fills, layers, masking, and more. Synfig includes the option to edit the subject’s color, shape, and movements one frame at a time. Synfig is compatible with Windows, macOS X, and Linux.

6. Pencil 2D: 

Pencil 2D is a free and open-source application that is focused on 2D animation. It is an intuitive and lightweight motion graphics explainer video software. Pencil 2D is ideal for beginners. It provides a simple and effective platform for creating hand-drawn animations and basic motion graphics using both bitmap and vector graphics. It’s great for those who want to delve into frame-by-frame animation. It is compatible with Windows, MacOS, and Linux. Pencil 2D is a viable and versatile solution for animation projects. It can be used to customize your videos by exporting images, videos, and GIFs to make an engaging video or adding color to bring it to life.

7. Powtoon: 

PowToon is a free, user-friendly video software that simplifies the creation of high-quality motion graphic videos. It is beginner-friendly due to its easy drag-and-drop interface. They also have a library of pre-made templates that can be used as a base to create a video. You can use the explainer video on other platforms, too, as it’s easy to change the video’s size and proportion. Powtoon has pre-made explainer video templates, which are available in all five styles: Modern Edge, Whiteboard, Cartoon, Infographic, and Real. They each have their unique value, suited for different business purposes and styles.

8. Krita: 

Krita, originally known as painting software, is a free and open-source cross-platform software that offers an end-to-end solution for creating digital art files from scratch. Its animation features have expanded, letting users craft unique motion graphics with its frame-by-frame animation capabilities. Krita’s supported fields are illustrations, concept art, matte painting, textures, comics, and animations. Krita is a full-featured free digital painting studio for artists who want to create professional work from start to end. Krita is used by comic book artists, illustrators, concept artists, matte and texture painters, and in the digital VFX industry. Krita has several distinct features like free software painting applications: support for color spaces other than RGB, like CMYK, support for HDR painting, painting assistants, and a perspective grid.

9. Biteable: 

Biteable is a popular video creation software to creates awesome explainer videos, marketing videos, presentations, infographics, social media video content, and a lot more. It has an in-built library with more than 85k royalty-free Shutterstock media content. It is known as one of the simplest video makers worldwide. It has a huge collection of templates like Business, corporate, portfolio, real estate, Wedding, charity, etc., and other media. High-quality graphics and advanced animation tools help add life to every scene of the video. Overall, Biteable is a great platform for beginners who want something simple & professional.

10. Animaker: 

Animaker is another Free Motion Graphics Explainer Video Software that focuses on providing an easy-to-use interface for creating beautiful explainer videos with motion graphics. Its drag-and-drop functionality makes it beginner-friendly. There are many editing tools inside Animaker to help create elaborate explainer videos with lots of information. Its explainer video templates are easy to customize, and all elements can be animated in many ways. You can create unique and engaging videos with over 120 animation styles and five different video styles. The typography and infographic template styles in Animaker are also great.

Conclusion:

Equipped with these top 10 free motion graphic explainer video software choices, you now have the right tools to turn your creative imagination into captivating visuals. However, hiring a professional explainer video studio is highly recommended. A professional animated explainer video company will help you by developing and overseeing the project from start to finish.

We at Frame Makers possess a deep understanding of business design and animation fundamentals. We are one of the most diverse animation studios in Mumbai and India. We are well-liked by our clients like TATA, IIFL, Amazon India, LIC, ICICI, JSW, AT&T, etc., because of our transparent and hassle-free video production process.

Connect with us via call at +91 8879591461 or send us an email at info@framemakerzzz.com to discuss any further queries. You can also get in touch with us by filling out this form.