What are the Different Types of Public Relations & Online Image Management Services?
Media Relations
Media relations are a process of developing a relationship with journalists and the media to have your company or product featured in the media. This assists in raising awareness and reliability.
Crisis Management
Crisis management is the process of dealing with situations or information that is adverse to your brand image. It has measures in place to contain harm and rebuild people’s confidence.
Reputation Management
Reputation management involves managing the manner in which the public views a brand. This comprises managing online commentaries and feedback and guaranteeing that the company’s message relayed is positive.
Social Media Management
Social media management can be defined as the process of developing and maintaining your brand’s social media accounts. It assists in creating communication between a business and the public hence gaining loyal customers.
Content Creation
Content creation is a process of creating useful and interesting content that represent your brand and its values. This covers all the posts, articles, videos, and social media content.
Influencer Marketing
Influencer marketing is the process of collaborating with influencers to advertise your brand. It is effective in reaching out to the many people and establishing credibility through the trusted sources.
Event Management
Promotion entails the process of planning and coordination of activities that will involve your brand. This way it creates positive experiences and you are able to directly interact with your audience.
Online Review Management
Online review management entails acknowledging customer reviews across the internet. It assists in cultivating trust and establishing that the organisation is receptive to customers’ opinions.
Search Engine Optimization (SEO)
SEO increases your website's ranking on search engines, directing more relevant traffic to your site.
Brand Monitoring
Brand monitoring entails monitoring your brand on the internet. It informs you about the public perception of your product and/or service and helps you respond to any negative publicity.
