What are the Different Types of Search Engine Marketing
Social Media Marketing
Using social networks to advertise your business, communicate with the target group, and increase web traffic through free and paid methods.
SEO
Search Engine Optimization mainly deals with the ranking of your website’s organic result on the search engine result page, using on-page and off-page SEO strategies.
Email Marketing
Customer-acquired and developed relations, by sending the unique emails, product promotion and conversion.
Content Marketing
The process of publishing useful, interesting, and appropriate material to obtain and maintain a specific audience and make money on the outcome.
Affiliate Marketing
Collaborating with other companies or persons to market your products or services in return for a percentage of sales or leads.
Ads A/B Split Testing
A/B testing is the evaluation of two ads to see which of the two is more effective. It is highly effective in determining the right content, design and placing of the adverts that will yield maximum results.
Mobile Marketing
Advertising to the users of portable devices across various platforms such as applications, short message service, and websites developed for portable devices.
PPC
Pay-Per-Click advertising enables firms to place their advertisements within the search results and only the people clicking on them will be directed to the firm’s website, thus attracting relevant traffic.
Video Marketing
Sharing video content on the internet to attract the audience, make product or service descriptions, and increase brand awareness on different networks.