Let’s face it: in a world where cats are influencers and a poorly choreographed TikTok dance can achieve millions of views and a fat contract, attention spans are roughly equivalent to those of the forgetful squirrel. Every day, information is coming at us faster than a speeding bullet, and businesses are competing to grab our attention and hold it, hopefully without resorting to interpretive dance (though we wouldn’t blame you).

Enter the modern-day superhero of marketing – the Explainer Video, a caped crusader swooping down to break up your message, simplify the complicated, and do it all with a bit of entertainment. At Frame Makerzzz, we’re a super team of video explainer makers that can craft your brand as an explainer that informs, engages, and converts. What’s not to love about explainer videos? Here, we’ll break down for you in a way that even your grandma would enjoy! 

They Break Down Complex Concepts—Fast! 

Has anyone ever tried to explain to you over a coffee break how blockchain technology works or how their new SaaS tool functions? Exactly. Some ideas are just too hard to describe with just words. Explainer videos are like that friend who takes everything complicated and simplifies it – they make complex ideas digestible, and often fun.

Take the example of Dropbox’s 2-minute explainer video that stirred up 10 million new users and $48 million in revenue in a year, you never know when your little animated demo will become an instant sensation among your customers. 

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Better Retention, Higher Engagement 

The cold and hard truth is, that text is great, but it’s not always engaging. Viewers retain 95% of a message if they watch it in a video, compared with a measly 10% just by reading it in text. Explainer videos, done right (like the ones we make over at Frame Makerzzz) are exciting, visual, and can cram a lot of memorable content into a few minutes.

Did you know that 72% of people would rather learn about a product or service by watching a video? And 84% of people say they’ve been convinced to buy a product after watching a video from a brand. Coincidence? We think not!

Boosts Conversion Rates: 

If you’re not using explainer videos to increase conversions you are missing out: Conversions can increase by up to 80% by adding an explainer video to the landing page. It’s like entering a shop where the products explain themselves.

A simple explainer video increased the conversions at Crazy Egg, a website analytics company, by 64%. It cost $10K to create and brought in an extra $21K per month. That’s quite a return on investment! 

Improves SEO Rankings: 

Google likes videos, and people do, too! Explainer videos are great for your website’s SEO. A site that incorporates video is 53 times more likely to make it to the first page of Google results. 62% of Google searches return video results! 

Also, people stay on your page longer, which decreases your bounce rate. Since bounce rate positively impacts your Google rankings, you can imagine the impact an explainer video can have, especially one with a pinch of humour, a clear CTA and… a whole lot of Frame Makerzzz. 

Builds Brand Awareness & Credibility: 

A high-quality explainer video will not only be an effective learning tool but also help cement your brand in the mind of your viewer. Consistency in your videos—from the tone to the style and the message­ will help your audience recognise your brand. A professional explainer video communicates to your customers that your business is legitimate enough to put extra effort into the clarity of the message.

Take brands like Dollar Shave Club, whose cheeky, irreverent explanatory video now has more than 27 million views, turned a scrappy startup into a multi-billion dollar business. Lesson learned? People remember good explainer videos. 

Mobile-Friendly & Easily Shareable: 

Suppose your content isn’t mobile-friendly in 2024. In that case, you might as well be living under a rock, making explainer videos the snackable content for the new wandering generation (over 75% of current video consumption is on mobile).

Their short, engaging nature also makes them prime material for social sharing. People are up to 20 times more likely to share videos than text and images combined, which could mean 20 times more eyeballs on your product, service, or idea. 

Versatile & Customizable: 

A standout feature of explainer videos? They’re versatile as hell. You want an intro video for your homepage – done. New feature to explain to your existing customers? No problem sir! Want to run a social media ad campaign? You got it – explainer videos to the rescue!

At Frame Makerzzz, we customize each video to suit your brand’s needs. Whether it’s a slick, minimal 2D animation or a detailed 3D walkthrough, we’ll nail it every time. Because videos are so flexible, you can use them anywhere—on your website, social media, email campaigns, and more.

Memorable, Engaging, and Fun: 

At the end of the day, like all great storytelling, people will remember your brand when they watch your explainer video. If you want to make your brand memorable, then use fun animations, witty voiceovers, or simply a great narrative progression in your explainer video. 

Brands like HubSpot and Airbnb have used explainer videos to convey their core messages memorably. These aren’t just promotional tools—they’re engaging experiences that stick with the viewer long after watching. 

They’re Cost-Effective: 

Think making a high-quality video will break the bank? Think again! Startups and small and medium-size businesses in particular can benefit from the excellent cost-to-benefit ratio of explainer videos.  For a fraction of the cost of traditional advertising, you can air a video 24 hours a day, teaching consumers and increasing conversions.

Already, 87% of businesses use video as a marketing tool – often in the form of an explainer video – thanks to its affordability and effectiveness. It can help start-ups on a budget and scale for established brands. 

Tips for a Successful Explainer Video: What to Do & What Not to Do

A good explainer video has more to do with strategy than good looks. Here’s how to pull it off, as shown in these real-world examples. 

What to Do: Keep It Short and Sweet

Tip: Aim for 60-90 seconds to maintain viewer attention.

Example: In the context of Google’s ‘How to Use Google Maps’ video, not only do we see a tutorial on the features of Google Maps, but we are also given clear instructions on how to use them without becoming bored or overwhelmed. 

What Not to Do: Overcomplicate the Message

Tip: Avoid jargon and overly technical language.

Example: Jingle Punks fell short with an explainer video that was cluttered with industry jargon. Instead of attracting clients, it left many confused, demonstrating that clarity is key.

What to Do: Focus on a Single Concept 

Tip: Address one main idea or feature.

Example: The explainer video for Slack focuses entirely on how the tool helps teams get more done, it gives you all the information necessary to see the instant value. 

What Not to Do: Use Poor Quality Production 

Tip: Invest in high-quality visuals and audio.

Example: A badly produced explainer video can reflect badly on your brand. A startup experimented with a cheap explainer video, using bad sound and visual quality. Despite being popular, the clip lost the trust of viewers. 

Wrapping It Up: 

If you haven’t guessed already, the answer is, yes indeed: explainer videos are now an essential part of any marketing mix. They help to explain, they help to engage, and they help to convert. They help to make your brand memorable. And they are fun, engaging and cost-effective. 

At Frame Makerzzz, we’ve helped countless brands harness the power of explainer videos, from startups to Fortune 500 companies. Whether you’re launching a product, illustrating a service, or boosting brand awareness, an explainer video is the way to go, and we can help you create one that gets people talking. Ready to create one that stands out? Get in touch!